Which option is not listed as a good source of business besides personal referrals?

Which option is not listed as a good source of business besides personal referrals?

• A. Farming
• B. Networking
• C. Open Houses
• D. Online Ads

Answer: (C)

Building a steady stream of business beyond personal referrals relies on channels that consistently generate qualified leads. Farming, networking, and online ads fit this idea because each creates ongoing opportunities that you can nurture over time: farming establishes you as the neighborhood expert, networking builds relationships that lead to referrals and repeat business, and online ads bring in targeted inquiries you can follow up with. Open houses, while they can be useful for showing a property and meeting potential buyers in the moment, usually yield fewer, less-qualified leads and require a lot of time with uncertain payoff. They don’t build a reliable, scalable pipeline the way farming, networking, and online advertising do.

Building a steady stream of business beyond personal referrals relies on channels that consistently generate qualified leads. Farming, networking, and online ads fit this idea because each creates ongoing opportunities that you can nurture over time: farming establishes you as the neighborhood expert, networking builds relationships that lead to referrals and repeat business, and online ads bring in targeted inquiries you can follow up with.

Open houses, while they can be useful for showing a property and meeting potential buyers in the moment, usually yield fewer, less-qualified leads and require a lot of time with uncertain payoff. They don’t build a reliable, scalable pipeline the way farming, networking, and online advertising do.